The Drty Hard Seltzer Range Comes in Two Flavors in the UK
Michael Hemsworth — March 27, 2020 — Marketing
References: drtydrinks & foodbev
The Drty Hard Seltzer range has been launched in the UK to offer consumers an alternative to mainstream libations that can be packed with unwanted calories and carbs. The drinks come in two flavor options including White Citrus and Raspberry Rosé, which are both free from sugar and carbohydrates. The drinks have a 4% ABV and contain just 90 calories per can to make them perfect a perfect option to sip when looking for a cleaner tasting option.
Co-Founder of Drty Matija Pisk spoke on the Drty Hard Seltzer drink saying, "We wanted to give UK consumers an alternative to high-sugar ciders and calorie-dense beers. Ultimately drinking alcohol is not a healthy activity, so the concept for the brand was born out of this contradiction – a drink that is clean but is still pretty Drty."
Co-Founder of Drty Matija Pisk spoke on the Drty Hard Seltzer drink saying, "We wanted to give UK consumers an alternative to high-sugar ciders and calorie-dense beers. Ultimately drinking alcohol is not a healthy activity, so the concept for the brand was born out of this contradiction – a drink that is clean but is still pretty Drty."
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