Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,896 inspiring examples.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,555 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,555 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,223 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,896 cutting edge ideas.

Carb-Free Seltzer Cocktails

The Drty Hard Seltzer Range Comes in Two Flavors in the UK

— March 27, 2020 — Marketing
The Drty Hard Seltzer range has been launched in the UK to offer consumers an alternative to mainstream libations that can be packed with unwanted calories and carbs. The drinks come in two flavor options including White Citrus and Raspberry Rosé, which are both free from sugar and carbohydrates. The drinks have a 4% ABV and contain just 90 calories per can to make them perfect a perfect option to sip when looking for a cleaner tasting option.

Co-Founder of Drty Matija Pisk spoke on the Drty Hard Seltzer drink saying, "We wanted to give UK consumers an alternative to high-sugar ciders and calorie-dense beers. Ultimately drinking alcohol is not a healthy activity, so the concept for the brand was born out of this contradiction – a drink that is clean but is still pretty Drty."
Trend Themes
1. Low-calorie Alcoholic Beverages - Disruptive innovation opportunity: Developing new flavors and varieties of low-calorie alcoholic beverages to cater to health-conscious consumers.
2. Sugar-free Cocktails - Disruptive innovation opportunity: Creating sugar-free cocktail options using alternative sweeteners and natural flavors.
3. Hard Seltzer Market Expansion - Disruptive innovation opportunity: Expanding the hard seltzer market by introducing new brands and flavors to capture a larger consumer base.
Industry Implications
1. Alcoholic Beverage Industry - Disruptive innovation opportunity: Incorporating healthier, low-calorie options into the traditional alcoholic beverage industry.
2. Food and Beverage Industry - Disruptive innovation opportunity: Partnering with mixologists and chefs to create innovative sugar-free cocktail recipes, catering to health-conscious consumers in the food and beverage industry.
3. Cider and Beer Industry - Disruptive innovation opportunity: Responding to consumer demand for low-sugar alternatives by developing new cider and beer products with reduced calories and carbohydrates.
4
Score
Popularity
Activity
Freshness