In honor of National Dog Day, iconic beer brand Busch recently debuted the new Dog Brew – a new alcohol-free bone broth treat for your four-legged friends. The healthy brew’s ingredients include bone-in pork butt, whole corn, celery, basil, mint, turmeric, and ginger.
“After a long day there’s nothing quite like having a Busch with a friend, and with so many new pet owners across America this year, we wanted to create a brew to give our fans a chance to share a Busch brew with their ‘best friend’,” says Daniel Blake, VP of Value Brands at Anheuser-Busch. “Additionally, we’re proud to be able to partner with Best Friends Animal Society and continue our efforts to help those furry friends still looking for a home.”
Lastly, as a way to help animal shelters, Busch will be donating $1 to Best Friends Animal Society for every case of Dog Brew purchased (up to $50,000.)
Image Credit: Busch
Key Themes Behind This Trend
- Alcohol-free Pet Products
- The rise of alcohol-free pet products presents a disruptive innovation opportunity for brands to cater to the growing number of pet owners looking for special treats for their furry friends.
- Collaboration with Animal Shelters
- Collaborating with animal shelters provides a disruptive innovation opportunity for brands to not only promote their products but also contribute to a social cause and help animals in need.
- Non-traditional Ingredients in Pet Food
- Using non-traditional ingredients, like bone broth and herbs, in pet food offers a disruptive innovation opportunity for brands to capture the attention of health-conscious pet owners looking for unique and nutritious options for their pets.
Where This Applies
- Pet Food
- The pet food industry can seize the opportunity to create innovative and healthy pet food options by incorporating non-traditional ingredients like bone broths and herbs.
- Alcohol Beverage
- The alcohol beverage industry can explore the market potential of alcohol-free pet products to cater to the needs of pet owners who want to share special treats with their furry friends.
- Animal Shelter
- Animal shelters can collaborate with brands to create mutually beneficial partnerships that not only raise awareness but also contribute to animal welfare initiatives through product promotions.
