What is the trend of alcohol-free pet products?

The rise of alcohol-free pet products presents a disruptive innovation opportunity for brands to cater to the growing number of pet owners looking for special treats for their furry friends.

What is the trend of collaboration with animal shelters?

Collaborating with animal shelters provides a disruptive innovation opportunity for brands to not only promote their products but also contribute to a social cause and help animals in need.

What is the trend of non-traditional ingredients in pet food?

Using non-traditional ingredients, like bone broth and herbs, in pet food offers a disruptive innovation opportunity for brands to capture the attention of health-conscious pet owners looking for unique and nutritious options for their pets.

What are the implications for the pet food industry?

The pet food industry can seize the opportunity to create innovative and healthy pet food options by incorporating non-traditional ingredients like bone broths and herbs.

What are the implications for the alcohol beverage industry?

The alcohol beverage industry can explore the market potential of alcohol-free pet products to cater to the needs of pet owners who want to share special treats with their furry friends.

What are the implications for the animal shelter industry?

Animal shelters can collaborate with brands to create mutually beneficial partnerships that not only raise awareness but also contribute to animal welfare initiatives through product promotions.

Dog-Inspired Beer Campaigns : Dog Brew

The Busch Dog Brew is Alcohol-Free Beer For Your Furry Friend

Grace Mahas — August 26, 2020 — Social Good

References: twitter

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In honor of National Dog Day, iconic beer brand Busch recently debuted the new Dog Brew – a new alcohol-free bone broth treat for your four-legged friends. The healthy brew’s ingredients include bone-in pork butt, whole corn, celery, basil, mint, turmeric, and ginger.

“After a long day there’s nothing quite like having a Busch with a friend, and with so many new pet owners across America this year, we wanted to create a brew to give our fans a chance to share a Busch brew with their ‘best friend’,” says Daniel Blake, VP of Value Brands at Anheuser-Busch. “Additionally, we’re proud to be able to partner with Best Friends Animal Society and continue our efforts to help those furry friends still looking for a home.”

Lastly, as a way to help animal shelters, Busch will be donating $1 to Best Friends Animal Society for every case of Dog Brew purchased (up to $50,000.)

Image Credit: Busch

Trend Themes

Alcohol-free Pet Products — The rise of alcohol-free pet products presents a disruptive innovation opportunity for brands to cater to the growing number of pet owners looking for special treats for their furry friends.
Collaboration with Animal Shelters — Collaborating with animal shelters provides a disruptive innovation opportunity for brands to not only promote their products but also contribute to a social cause and help animals in need.
Non-traditional Ingredients in Pet Food — Using non-traditional ingredients, like bone broth and herbs, in pet food offers a disruptive innovation opportunity for brands to capture the attention of health-conscious pet owners looking for unique and nutritious options for their pets.

Industry Implications

Pet Food — The pet food industry can seize the opportunity to create innovative and healthy pet food options by incorporating non-traditional ingredients like bone broths and herbs.
Alcohol Beverage — The alcohol beverage industry can explore the market potential of alcohol-free pet products to cater to the needs of pet owners who want to share special treats with their furry friends.
Animal Shelter — Animal shelters can collaborate with brands to create mutually beneficial partnerships that not only raise awareness but also contribute to animal welfare initiatives through product promotions.

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