As tools for collecting and processing data become easier to use and more publicly available, methods for visualizing that data are equally important, and the new Data GIF Maker is just that. The simple tool from Google News Lab lets users create simple one-to-one comparison GIF to add some animation to their data.
The Data GIF Maker couldn't be easier to use, even for someone with no experience in data visualization. Users just enter the two terms that they're looking to compare (they could be sales figures, search results, political candidates, or anything else,) fill in the values for each side, and click a button to launch the pre-made visualization. The GIF that gets created can be downloaded for free as well.
What's Driving This Trend
- Data-visualizing Gifs
- The creation of animated, data-visualizing GIFs to simplify complex ideas for audiences.
- User-friendly Data Tools
- The development of simple, easy-to-use data tools that require no prior experience in data visualization.
- Accessible Data Visualization
- The increase of publicly available data visualization tools that allow individuals to visually showcase their data.
Who This Affects Most
- Media and Journalism
- Integration of data visualization in news stories to present complex information to readers in an accessible way.
- Marketing and Advertising
- Using data visualization in marketing campaigns to showcase product features and highlight their benefits to customers.
- Data Science and Analytics
- Developing new and diverse tools for data visualization to help businesses make complex decisions in an easier way.
