London-based artist Daniel Mackie uses pencil and watercolor in his illustrations of individuals in often-unusual situations. All of Daniel Mackie's subjects appear elongated, as though they were seen in the reflection of a funhouse mirror.
Daniel Mackie uses everyday situations just as often as he uses imaginary scenes. One drawing shows children who appear to have just painted a wall with spray paint; another shows a giant man plucking sailboats out of a river.
Implications - With so many different stresses in modern society, consumers are looking for a sense of relief from their products. Items that feature a fantastical element appeal to shoppers who want to forget their responsibilities for a moment.