Cosmopolitan Photography Series

'Cosmopolis' Features Torontonians from Every Country in the World

Torontonians like to tout the fact that their city is the most multicultural in the world, and 'Cosmopolis' is a photographic example of that multiculturalism. The series, created by photographer Colin Boyd Shafer, includes Torontonians from nearly every single country in the world.

Currently, Cosmopolis features Torontonians who hail from 195 different countries -- Shafer is only missing 10 small nations, including East Timor, San Marino and certain South Pacific islands. Nonetheless, the breadth of Torontonians, as featured in the series, is staggering.

The subjects in the series are all presented similarly, with neutral expressions and in more or less the center of the frame. However, Shafer let his subjects choose their own locations and encouraged them to include an object that ties them to their pasts.

Multicultural Identity
Opportunity for brands to create inclusive marketing campaigns that highlight the diversity of their customer base.
Personalized Representation
Potential for personalized photography services that allow individuals to showcase their unique cultural backgrounds and experiences.
Cultural Exchange
Opportunity for global arts and travel industries to promote cultural experiences that foster understanding and appreciation of different cultures.

Where This Applies

Photography
Innovation potential in creating new platforms or apps that connect photographers with diverse subjects for meaningful projects.
Marketing
Opportunity for marketing agencies to develop campaigns that celebrate diversity and multiculturalism.
Arts and Culture
Potential for art galleries, museums, and cultural institutions to showcase diverse perspectives and promote cross-cultural understanding.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 3%
Freshness 8%

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