UK vegan bakery brand Oggs created convenience snacks to meet the demand for plant-based snacks that are ethical and sustainable. The baked snack bars include decadent varieties like Brownie, Flapjack, Millionaire and Tiffin, which make the most of the brand's aquafaba egg alternative. Created for consumers who want tasty and convenient plant-based snacks, the bars offer a familiar way to enjoy a baked snack bag, sans the eggs.
Oggs founder, Hannah Carter, says "Consumers are more environmentally conscious than ever about what they’re buying, eating and using. It is the Oggs mission to make sustainable, plant-based products that taste just as good if not better than their egg-based equivalents and to make them accessible to all."
What's Driving This Trend
- Vegan Convenience Snacks
- The demand for plant-based snacks creates an opportunity for companies to create ethical and sustainable options.
- Aquafaba Egg Alternatives
- Developing egg alternatives like aquafaba allows for vegan baked goods to be just as tasty as egg-based equivalents.
- Sustainable Baked Snacks
- Consumers' increasing environmental consciousness creates a need for sustainable alternatives to traditional baked snacks.
Who This Affects Most
- Vegan Food Industry
- Companies focused on creating plant-based foods can capitalize on the growing demand for vegan convenience snacks.
- Alternative Ingredients Industry
- Developers of alternative ingredients like aquafaba have an opportunity to create innovative egg substitutes for vegan baked goods.
- Sustainability Industry
- There is a need for sustainable solutions in the food industry, creating opportunities for companies that specialize in ethical and sustainable practices.
