OGGS' Cruelty Free Lemon Loaf Cake speaks to a new generation of consumers who see loaf cakes as outdated with no ethical or sustainable choices available. This iced loaf cake fills a gap in the market and provides a first-of-its-kind full-size offering at UK supermarkets thanks to its use of vegan egg alternatives and 100% recycled plastic packaging. "We’ve taken the best parts of a cupcake and a loaf cake and smashed them together for a treat that’s better for chickens, better for the planet, and better for your tastebuds!" says Hannah Carter, founder and CEO at OGGS.
According to OGGS' 2023 research, most major bakery brands use eggs from non-free-range chickens and 67% of surveyed consumers were not aware of this. 89% of consumers also said the knowledge made them more likely to choose different bakery products in the future.
What Makes This Trend Stand Out
- Cruelty-free Baking
- The emergence of cruelty-free baked goods addresses a growing consumer demand for ethical food choices.
- Vegan Egg Alternatives
- The use of vegan egg substitutes in mainstream baking presents an innovation that caters to both ethical and dietary preferences.
- Sustainable Packaging Solutions
- 100% recycled plastic packaging for baked goods marks a significant step toward reducing environmental impact in the food industry.
Sectors Adopting This
- Plant-based Foods
- Expanding into plant-based foods aligns with increasing consumer preference for sustainability and ethical considerations.
- Bakery
- The bakery industry sees a shift with the introduction of ethically sourced ingredients and cruelty-free products.
- Eco-friendly Packaging
- Eco-friendly packaging becomes critical as businesses strive to minimize plastic waste and environmental footprint.
