Coffee packaging often features imagery of beans or cups of the brewed beverage, but the Avicenna coffee branding takes a different approach. Designed by Efren Cifcioglu of Australia, the Avicenna packaging features just two colors per packaging blend in order to enhance the visual aesthetic and appeal. While this could be interpreted as counterproductive, the final product is a testament to how less can convert to more in design terms and effect.
Aside from using minimal color shades, the Avicenna coffee packaging features geometrical accents that are emblazoned onto the product. As consumers seek out a sense of minimalism and attention to detail from even everyday products, the Avicenna packaging identifies how brands and designers are responding with simple branding aesthetics.