'Call It Breakfast' is one of many new fair food treats that made waves at the 2016 Minnesota State Fair.
The treat from the Dairy Goodness Bar, served by the Midwest Dairy Association puts a decadent spin on having a donut for breakfast. The treat is styled like a sundae and features a base of Minnesota dairy farmers' vanilla ice cream or malt, as well as sprinkles, chocolate and latte syrup and donuts.
While many breakfast items have been getting makeovers with a focus on savory ingredients, this one sets itself apart from many others by fully embracing an indulgent and sweet flavor profile. Even though this treat is branded as something that has ties to breakfast, it is a fair food that was likely consumed at all times of day during the Minnesota State Fair.
Key Themes Behind This Trend
- Indulgent Breakfast Treats
- The trend of creating indulgent and sweet breakfast items offers opportunities for innovative products that cater to consumers looking for a decadent morning meal experience.
- Sundae-inspired Desserts
- The popularity of sundae-inspired desserts presents opportunities for creating unique and creative desserts that combine familiar flavors with a playful twist.
- Sweet and Savory Breakfast Makeovers
- The trend of giving breakfast items a sweet and savory makeover opens up possibilities for creating unique flavor combinations and reinventing traditional breakfast dishes.
Where This Applies
- Food and Beverage
- The food and beverage industry can leverage the trend of indulgent breakfast treats to create new products and menu items that cater to customers seeking a luxurious morning meal experience.
- Dessert
- The dessert industry can tap into the popularity of sundae-inspired desserts to develop innovative treats that appeal to consumers craving a playful twist on classic flavors.
- Culinary Innovation
- The culinary innovation industry can explore the trend of sweet and savory breakfast makeovers to create novel flavor combinations and reimagine traditional breakfast options for a unique dining experience.
