Buoy Hydration + Immunity Has a Dual-Purpose Formula
Michael Hemsworth — November 6, 2020 — Marketing
References: justaddbuoy & bevnet
It's reported that a large number of US consumers are chronically dehydrated and deficient in one vitamin or mineral, so the Buoy Hydration + Immunity is intended to help change this in a simple way. The product is achieved with a blend of vitamins, minerals and antioxidants that will work to enhance the overall immunity response of the consumer. This is paired with a range of all-natural ingredients that will work to naturally hydrate.
Co-Founder Daniel Schindler addressed the new Buoy Hydration + Immunity saying, "The body needs electrolytes, vitamins, and minerals, especially when you’re not feeling well and the last thing you should do is reach for a sports drink or powder that contains sugar and artificial ingredients. Other brands add preservatives, and additives to mask the taste. Buoy + Immunity gives your body what it needs with nature’s best ingredients blended together with antioxidants and herbal extracts.”
Co-Founder Daniel Schindler addressed the new Buoy Hydration + Immunity saying, "The body needs electrolytes, vitamins, and minerals, especially when you’re not feeling well and the last thing you should do is reach for a sports drink or powder that contains sugar and artificial ingredients. Other brands add preservatives, and additives to mask the taste. Buoy + Immunity gives your body what it needs with nature’s best ingredients blended together with antioxidants and herbal extracts.”
Trend Themes
1. Hydration and Immunity-boosting Supplements - The trend of combining hydration and immunity-boosting supplements creates opportunities for natural and holistic wellness products.
2. All-natural Ingredients - The demand for all-natural ingredients in supplements indicates the opportunity for disruptive innovation in the health and wellness industry.
3. Vitamins, Minerals, and Antioxidants - The increasing importance of vitamins, minerals, and antioxidants in our diets creates opportunities for supplement manufacturers and distributors to create new products and marketing strategies.
Industry Implications
1. Health and Wellness - The health and wellness industry can benefit from this trend by developing and promoting natural and holistic hydration and immunity-boosting supplements.
2. Supplement Manufacturing - The supplement manufacturing industry can take advantage of the demand for all-natural products by using high-quality ingredients and transparency in labeling.
3. Food and Beverage - The food and beverage industry can explore innovative products that incorporate hydration and immunity-boosting ingredients to meet consumer demand for functional foods and drinks.
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