Nuun, a Nestle-owned brand specializing in electrolyte supplements, has launched 'Immunity3' stick packs, the company's first immune-boosting powder. The powder product comes in single-use "sticks" and uses the same speedy hydration formula found in classic Nuun products.
What's new is that 'Immunity3' includes a unique blend of vitamins and minerals known for their immune-supporting properties. In fact, according to Nuun's website, one serving of 'Immunity3' contains "as much Vitamin A as 32 cups of chopped broccoli, as much Vitamin D as 500g of raw chanterelle mushrooms, as much Vitamin B12 as 27 eggs, as much Vitamin E as 5 avocados and... as much Vitamin C as 8.5 oranges."
Moreover, this innovative supplement comes with a range of prebiotics -- known for their gut health balancing properties -- as well as several electrolytes for added hydration. With the release of this convenient, immune-boosting supplement it would appear that Nuun is directly targeting post-pandemic consumers who are looking to avoid getting sick this winter.
Image Credit: Nuun
What's Driving This Trend
- Powdered Immune-boosting Supplements
- Powdered immune-boosting supplements are an emerging trend due to increased consumer focus on health and wellness amidst the pandemic.
- Convenient and Customizable Supplement Delivery
- The launch of Nuun's 'Immunity3' stick packs highlights a trend towards convenient and customizable supplement delivery methods that cater to busy, health-conscious consumers.
- Prebiotics and Electrolytes in Immune-boosting Supplements
- The inclusion of prebiotics and electrolytes in Nuun's 'Immunity3' stick packs points towards a trend in the supplement industry to combine multiple health benefits into one convenient product.
Who This Affects Most
- Health and Wellness Supplements
- The health and wellness supplements industry has an opportunity to develop more innovative, immunity-boosting products that address the specific needs of consumers seeking to improve their overall health and well-being.
- Nutraceuticals
- The nutraceutical industry can capitalize on the growing popularity of powdered immune-boosting supplements by developing new products with unique blends of vitamins, minerals, and other health-enhancing ingredients.
- Fitness and Sports Nutrition
- The fitness and sports nutrition industry can leverage the trend towards convenient and customizable supplement delivery methods by developing products that cater to active, health-conscious consumers looking to enhance their athletic performance and recover more quickly from workouts.
