As part of its Browns Nomad project, Browns opened a new pop-up store called 'Browns East' that is said to be its "21st-century response to the ‘pop-up store.'" The retail space offers a mix of fashion, technology and art with an emphasis on luxury design. Upon entering the gender-neutral space, visitors are greeted to the cheery sight of a rainbow-colored installation from artist Andy Leek sharing 300 individual notes of kindness.
Browns East hosts 'The Immersive Experience' created by BeBox, which invites people to attend dynamic mediation sessions and reconnect with their breath and sense of self.
As CEO Holli Rogers sees it: "Today’s customers want convenience, but they also want to feel connected and inspired. They want to be able to move seamlessly between the physical and digital worlds and have a personalized retail experience."
More Stats +/-
Celebrity Cosmetic Pop-Ups
Architectural Accessory Pop-Ups
Experimental Perfume Pop-Ups
Exclusive Sneaker Pop-Ups
Misty Greenhouse Pop-Ups
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.