For the first time, goPuff is introducing a branded box partnership with country music star Russell Dickerson so that fans get a unique and personal way to experience the artist's new album. Thanks to oPuff’s multiple micro-fulfillment centers across Nashville, fans can get their exclusive boxes in real-time the moment the album drops. The box shares a selection of products that Russell loved and ordered while recording his newest songs, such as Bubly Lime, Cinnamon Toast Crunch and Starbucks Doubleshot Espresso. Since Dickerson can't play for fans in person, he's inviting fans to create their very own Southern Symphony RD Party at home.
As they release new albums, artists and bands are being challenged to come up with clever ways of connecting with and expanding their audience.
Image Credit: goPuff