For Issey Miyake's latest launch of 'Bloom Bloom Bloom' in the Isetan and Mitsukoshi department store in Tokyo, French architect Emmanuelle Moureaux creates a storefront that definitely lures customers in.
Moureaux's set design is canvased with a white background with a blast of colorful spring flowers made to express the "bloom" theme. The theme of blooming flowers is meant to flourish and coincide with the inception of the latest collection 'Bloom Skin,' which is created by Miyake's new designer Yoshiyuki Miyamae.
The vibrant sculptures made to portray flowers definitely draws attention; the colors drastically contrast with the white background to illuminate both the clothing and the store's platform. 'Bloom Bloom Bloom' is a creative outcome of works combining fashion and architecture.
Photo Credits: designboom, emmanuelle.jp
What's Driving This Trend
- Colorful Store Facades
- Opportunity for architects and designers to create visually stunning and engaging storefronts that grab the attention of customers.
- Integrating Art and Fashion
- Opportunity for fashion brands to collaborate with artists and architects to create unique and eye-catching shopping experiences.
- Bringing Nature Indoors
- Opportunity for businesses to use natural and organic elements, such as floral designs, to create a fresh and inviting atmosphere for customers.
Who This Affects Most
- Retail
- Innovative storefront designs can help retailers stand out in a competitive market and attract new customers.
- Fashion
- Collaborations between fashion brands and architects/artists can help drive brand awareness and create memorable experiences for customers.
- Hospitality
- Hotels and restaurants can incorporate nature-inspired designs to create a relaxing and rejuvenating environment for guests.
