Checkers & Rally’s are shaking things up this season with a new Bistro Buford burger.
Whether your closest restaurant is a Checkers or a Rally's, you can get your hands on the new Bistro Buford burger. This gourmet creation consists of two hand-seasoned, all-beef patties, layered with two strips of bacon, melted Swiss cheese, a creamy Dijon mayo sauce, and crispy parmesan-dusted onions – all served on a toasted bakery-style bun. As the brand's Senior Director of Development Ryan Joy explains, "Given how popular our Bufords are, we’ve decided to step up our burger game even further with yet another crave-able combination. With ingredients such as parmesan-dusted onions and Dijon mayo, the Bistro Buford delivers an elevated experience that’s full of flavor bang for your buck.”
Image Credit: Checkers & Rally’s
What's Driving This Trend
- Gourmet QSR Burgers
- The rise of gourmet burger creations in quick-service restaurants provides an opportunity for brands to tap into the growing demand for high-quality fast food.
- Elevated Fast Food Experience
- The success of Checkers & Rally's new Bistro Buford burger shows the potential for quick-service restaurants to offer more elevated and sophisticated menu items for customers seeking an upgraded fast food experience.
- Menu Innovation
- As consumers continue to crave new flavor combinations and elevated ingredients, there is a clear opportunity for QSR chains to focus on menu innovation and experimentation to stay competitive.
Who This Affects Most
- Fast Food
- The fast food industry is ripe for disruption with the rise of gourmet menu items and demand for more elevated dining experiences.
- QSR Chains
- Quick-service restaurant chains have the potential to drive growth and customer loyalty through menu innovation and a focus on elevated dining experiences.
- Burger Chains
- As the most popular menu item in the fast food industry, burger chains have a unique opportunity to lead the way in gourmet menu offerings and elevated dining experiences.
