A traditional and effective form of advertising, billboards are used in high-traffic areas to grasp the attention of drivers and pedestrians. With modern technology, the billboard advertising landscape has forever changed. Get updated information on the current state of billboards, from interactive displays to vintage prints, with the Billboard Trend Report.
Great ads do two things really well: coerce attention and create an alluring impression. Billboards are especially great at this because of locations, size, slogans and visuals. However, many companies are straying from traditional print ads as digital displays and electronic media becomes more prevalent.
By extracting relevant data from our crowd-sourced research, users will be able to unlock innovation and discover inspiration via the 226 PRO Trends and thousands of examples of billboard research.