The Carl's Jr. Big Carl Energy (BCE) Meal is a new combo arriving at participating locations to provide patrons with ample food to enjoy this holiday season. The meal includes the Really Big Carl burger along with a large order of waffle fries and a large Orange Fanta soda to ensure there's ample food for satiating big hunger. The Really Big Carl burger consists of three charbroiled beef patties with three slices of American cheese along with lettuce and Classic sauce, all served on a sesame seed bun.
The Carl's Jr. Big Carl Energy (BCE) Meal is priced around $14.29 and is being offered to members of the brand's reward members for $4 off through December 13, 2022.
Image Credit: Carl's Jr.
Why This Trend Is Growing
- Oversized QSR Meals
- Quick-service restaurants are offering combo meals with an abundance of food to satiate the big hunger of customers, creating opportunities for brands to test and introduce new products within these meals.
- Holiday-themed Meal Combos
- Quick-service restaurants are creating holiday-themed meal combos like the Carl's Jr. Big Carl Energy (BCE) Meal, giving brands an opportunity to experiment with seasonal food offerings that complement the festive mood of customers during holidays.
- Rewards Programs
- Quick-service restaurants are offering discounts to their reward members for the purchase of oversized combo meals, creating opportunities for brands to enhance customer loyalty and foster long-term relationships with customers.
Industries Being Reshaped
- Fast Food
- Quick-service restaurants are experimenting with oversized meal combos with an abundance of food to cater to customers with big appetites, presenting opportunities for fast food chains to introduce new products and offer discounts to customers through rewards programs.
- Beverage
- As part of meal combos, fast food chains like Carl's Jr. are offering large-size beverages like Orange Fanta soda, creating opportunities for beverage brands to partner with QSRs to test and launch new drinks that complement meal offerings.
- Retail and Consumer Goods
- QSRs are offering discounts for reward members on oversized meal combos, creating opportunities for retail and consumer goods brands to partner with QSRs to offer exclusive promotions that leverage customer loyalty and drive sales during peak seasons like the holidays.
