Fiery Football Player Meals

The Carl's Jr. MAXXL Double El Diablo Combo is Extra-Meaty

The Carl's Jr. MAXXL Double El Diablo Combo meal has been announced by the QSR brand as a new offering created in partnership with professional football player Maxx Crosby that will provide fans alike with a way to fuel up.

The meal comes with the Double El Diablo burger that features two all-beef patties along with pepperjack cheese, bacon, jalapeño poppers, jalapeño coins and habanero ranch sauce on a sesame seed bun. The burger comes with a side of fries and a Blood Orange Baller beverage to drink.

The Carl's Jr. MAXXL Double El Diablo Combo meal is priced at around $15.99 and is arriving at participating locations in the US, but only for a limited time.

Athlete-endorsed Fast Food
Collaborations between fast-food chains and athletes offer a fresh approach to targeting sports enthusiasts with specialized meal options.
Spicy Flavor Innovation
The rising trend of spicy flavors such as jalapeño and habanero in fast food menus creates unique offerings that cater to adventurous palates.
Limited-time Exclusives
Offering exclusive, time-sensitive menu items can drive customer urgency and capitalize on the thrill of novelty.

Sectors Adopting This

Quick Service Restaurants
QSR brands are experimenting with chef-driven, gourmet-like modifications to create enticing encounters for mass-market consumers.
Sports Marketing
Leveraging athlete partnerships is an effective method to create cross-industry promotions that captivate dedicated sport fan bases.
Spicy Food Production
Producers focused on spicy ingredients find burgeoning opportunities as bold tastes become more mainstream in various food markets.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 48%
Freshness 40%