Swedish fast food chain Max Burgers specifically developed its Delifresh Plant Beef alternative over the course of three years to appeal to the palates of meat lovers.
While there are now several well-known beef patty alternatives for vegans, vegetarians or those who simply prefer to consume less meat, Max Burgers was inspired to create its own innovative solution to meet its needs. The plant-based burger for meat lovers can be ordered as a replacement for beef on any Max Burgers menu item, or the plant-powered patty may be ordered in its own signature burger.
The soy and wheat protein-based burger is said to have a convincing taste and texture to meat, so much so that people are often surprised to discover that the burger is entirely plant-based.
Key Themes Behind This Trend
- Carnivore-targeted Meat Substitutes
- Creating plant-based alternatives specifically designed to appeal to meat lovers.
- Soy and Wheat Protein Burgers
- Developing alternative burger options using soy and wheat protein for a convincing taste and texture.
- Surprising Plant-based Burgers
- Creating plant-based burgers that are so convincing, people are often surprised to discover they are not made of meat.
Where This Applies
- Fast Food
- Innovating plant-based burger options in the fast food industry to cater to meat-loving customers.
- Food Manufacturing
- Creating new meat substitute products using soy and wheat protein for a wide range of food manufacturing applications.
- Restaurant
- Introducing plant-based burgers as a menu option in restaurants to cater to customers seeking meatless alternatives.
