Touted as the first Amazon-exclusive Scotch whiskey, Bowmore limited-edition 19-year old single malt is the first spirit to be bottled by the e-commerce and computing company. While Amazon does already sell various whiskeys on its platform, this Amazon-exclusive Scotch whiskey is actually bottled by the brand and is exclusively sold through Amazon's e-commerce platform. Only 4,500 bottles will be available for sale and generally run for £129 for a 700ml bottle.
The whiskey itself has been aged for 19 years in first-fill ex-Chateau Lagrange French oak barriques and is said to offer notes of "rich toffee, wild honey, and exotic spices. While Bowmore was responsible for the actual production of this spirit, Amazon's involvement showcases how the massively popular platform could perform in the spirit space.
Image Credit: Bowmore/Amazon
Bowmore's Newest Release is the First Amazon-Exclusive Scotch
1. Exclusive E-commerce Whiskeys - Disruptive innovation opportunity: Brands can create exclusive products specifically for e-commerce platforms, tapping into new markets and consumer preferences.
2. Amazon-exclusive Spirits - Disruptive innovation opportunity: Online platforms like Amazon can leverage their popularity to introduce unique and exclusive spirits to a wider audience, potentially disrupting traditional distribution channels.
3. Collaborative Branding - Disruptive innovation opportunity: Collaboration between established brands and e-commerce platforms can create unique products that cater to the changing consumer preferences and shopping habits.
1. E-commerce - Disruptive innovation opportunity: E-commerce platforms can disrupt the spirits industry by offering exclusive products and expanding their reach to new consumers.
2. Spirits - Disruptive innovation opportunity: Spirits brands can embrace e-commerce platforms to introduce exclusive products and reach a broader customer base.
3. Distribution - Disruptive innovation opportunity: Traditional distribution channels may need to adapt to the rising popularity of e-commerce platforms and the demand for exclusive products.