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Bowmore's Newest Release is the First Amazon-Exclusive Scotch

 - Nov 2, 2018
References: forbes & luxurylaunches
Touted as the first Amazon-exclusive Scotch whiskey, Bowmore limited-edition 19-year old single malt is the first spirit to be bottled by the e-commerce and computing company. While Amazon does already sell various whiskeys on its platform, this Amazon-exclusive Scotch whiskey is actually bottled by the brand and is exclusively sold through Amazon's e-commerce platform. Only 4,500 bottles will be available for sale and generally run for £129 for a 700ml bottle.

The whiskey itself has been aged for 19 years in first-fill ex-Chateau Lagrange French oak barriques and is said to offer notes of "rich toffee, wild honey, and exotic spices. While Bowmore was responsible for the actual production of this spirit, Amazon's involvement showcases how the massively popular platform could perform in the spirit space.

Image Credit: Bowmore/Amazon