Naked Has Launched 100% Recycled Bottles to Reduce New Material Use
Michael Hemsworth — August 28, 2020 — Marketing
References: nakedjuice & talkingretail
The Naked smoothie brand has announced it is now offering its products in 100% recycled bottles in a bid to help reduce its reliance on new plastic materials. The bottles come as a more sustainable packaging option that are available for Spar, Nisa and Booker customers in the UK to pick up now. The new initiative will be communicated to consumers thanks to a marking on the label that touts its recycled profile.
The Naked 100% recycled bottles were explained further by Senior Marketing Manager at PepsiCo Charlotte Ashburner who said, "We know consumers are looking for ways to make a positive difference by supporting brands that address causes they care about and that they remain mindful of the impact of plastic usage on the environment. We’re really proud to announce that Naked is the only current juice/smoothie brand in grocery retail that uses bottles made from 100% recycled plastic, a material that can easily be recycled. Our new bottles mean that smoothie drinkers can act in a more sustainable manner, whilst also enjoying delicious smoothies with a fruit boost throughout the day.”
The Naked 100% recycled bottles were explained further by Senior Marketing Manager at PepsiCo Charlotte Ashburner who said, "We know consumers are looking for ways to make a positive difference by supporting brands that address causes they care about and that they remain mindful of the impact of plastic usage on the environment. We’re really proud to announce that Naked is the only current juice/smoothie brand in grocery retail that uses bottles made from 100% recycled plastic, a material that can easily be recycled. Our new bottles mean that smoothie drinkers can act in a more sustainable manner, whilst also enjoying delicious smoothies with a fruit boost throughout the day.”
Trend Themes
1. Recycled Packaging - The trend of using recycled packaging materials presents a disruptive innovation opportunity for brands to reduce their reliance on new plastic materials.
2. Sustainable Consumer Choices - The trend of consumers seeking out and supporting brands that address environmental causes presents a disruptive innovation opportunity for businesses to differentiate themselves by offering sustainable products.
3. Circular Economy - The trend towards implementing circular economy principles, such as using 100% recycled materials, presents a disruptive innovation opportunity for businesses to create more sustainable supply chains.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the trend of using recycled packaging materials to reduce their environmental impact and attract eco-conscious consumers.
2. Retail - The retail industry can capitalize on the trend of consumers seeking sustainable products by stocking and promoting brands that use recycled packaging materials.
3. Plastic Recycling - The plastic recycling industry can benefit from the trend of implementing circular economy principles by providing the necessary infrastructure and technology for processing and reusing recycled materials.
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