Yard decor is an integral part of the great American dream. The vision of a suburban house with a nice lawn, picket fence and a powerful barbecue has been sensationalized in cinema and enacted for homes across North America for years.
This culture of decorating one's garden and lawn is still very much prevalent, although more and more people are moving to high-rise buildings and urban areas. It has even been adapted and mimicked for those in condos and apartments.
Yard decor comes in all types of products and options that can include patio seating, cleverly themed artwork and the legendary garden gnome.
SCORE
6.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 96%
Freshness 8%
