Decking yourself out in monochromatic, minimalist looks can be fun and definitely fierce, but for those days that you just want to look pretty and feminine, these pastel fashions are the perfect thing to try.
Whether you opt for gorgeous blush tones that take over the red carpet during awards season year after year, or you want to experiment with subtly hued floral prints, pastel fashions are a great way to add a feminine touch to your wardrobe.
From world famous designers like Elie Saab to Chanel, the use of pastels and candy-colored fashions is bigger than ever. Hues like canary yellow, seafoam, and mint green are growing in popularity, and for good reason.
SCORE
6.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 99%
Freshness 8%
