Retro Elegance Ensembles

The Rochas Spring 2012 Collection is Straight Out of 'Mad Men'

Just when I thought that Paris-based designers were breaking free from the clutches of the retro, ladylike styles that were presented in New York, London and Milan, designer Marco Zanini came out with the Rochas Spring 2012 collection.

Putting my personal preferences aside, the collection is really lovely and great for the conservative woman. Taupe-colored pencil skirts and matching blazers made an unexpected appearance (I mean, when was the last time you saw a basic skirt suit on the runways of Paris?) and set the tone for the show.

The Rochas Spring 2012 collection was predominantly made up of pastel-hued, '50s-inspired dresses, which the models accessorized with beehive hairstyles and horn-rimmed sunglasses. Sure, the collection did not have much sex appeal and "wow" moments, but who says that every collection has to? Apparently, modesty and conservative dressing are back in full force.

Retro Elegance
Opportunity for fashion brands to embrace retro-inspired styles and cater to the conservative audience.
Pastel Hues
Potential for beauty and cosmetics industries to create new products and trends inspired by pastel colors.
'50s-inspired Fashion
Opportunity for retailers to tap into the nostalgia trend and offer vintage-inspired clothing options.

Who This Affects Most

Fashion
Fashion industry can capitalize on the demand for retro elegance by creating collections with a modern twist.
Beauty
Beauty industry can develop new makeup and beauty products inspired by the pastel hues trend.
Retail
Retailers can target consumers looking for '50s-inspired fashion by offering a curated selection of vintage-style clothing.
SCORE
3.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 74%
Activity 29%
Freshness 8%