Canadian fashion label House of Blanks' Spring 2012 collection features clean and classic sportswear looks. The athletic wear collection features relaxed, comfortable and transitional pieces that achieve a leisurely elegance. Model Lukas Sindicic stars in the stoic spread, lensed by photographer Jason Eric Hardwick.
The easy-to-wear collection has both comfort and fashion in mind, showcasing a variety of cool separates and outerwear looks in a neutral and pastel-infused palate. The shoot, styled by Aurora James and Michael Taylor combines gym gray, charcoal, black and pastel pink for layered looks that include sweats, trousers, tees and outerwear.
The styling has an easy and effortless elegance with an emphasized masculinity that never tries too hard. Lukas rocks a slicked back coif by Eric J. and shows off his inked arms adding to his cleaned up bad-boy persona.
Image Credit: <a target="_blank" href="http://www.jasonerichardwick.com/">Jason Eric Hardwick</a>
What's Driving This Trend
- Athletic Leisurewear
- Opportunity for fashion brands to design comfortable and stylish sportswear pieces for everyday wear.
- Neutral and Pastel Colors
- Chance for cosmetic brands to create makeup products in neutral and pastel shades that complement the fashion trends.
- Effortless Masculine Styling
- Potential for grooming and styling brands to offer products and services that help men achieve a polished yet effortlessly cool look.
Who This Affects Most
- Fashion
- Fashion brands can tap into the trend of athletic leisurewear by creating collections that merge comfort and style.
- Cosmetics
- Cosmetic brands have an opportunity to develop makeup products in neutral and pastel colors to match the fashion trends.
- Grooming and Styling
- Grooming and styling brands can cater to the demand for effortless masculine styling by offering products and services that help men achieve a polished yet laid-back appearance.
