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The Liya Kebede for H&M Spring Collection is Sun-Soaked

— January 1, 2012 — Fashion
The Liya Kebede for H&M Spring Collection is full of unique styles to get all fashion fanatics excited for the upcoming year.

The latest campaign highlighting the 'Wake Up To Spring' collection by H&M gets beauty Liya Kebede perched on sun-drenched beaches. All perky and cheerful, she is dressed in simple floral tops, striped skirts and pastel-shaded dresses.

The hyper-saturated spring campaign presents dark silhouettes along with the sun, sand and beaches that together spell charm and sophistication. The all-set-for-summer campaign puts the dazzling Liya in a smoking limelight. The Liya Kebede for H&M Spring Collection is one that will soon be sported in the wardrobes of many fashionistas.

Check out this shoot for fashion inspiration for the upcoming year.

Trend Themes

  1. Hyper-saturated Spring Campaigns — Opportunity for brands to create visually stunning and attention-grabbing advertisements.
  2. Floral and Striped Fashion — Potential for designers to incorporate floral patterns and striped designs into their spring collections.
  3. Model as Brand Ambassador — A chance for fashion brands to collaborate with well-known models and celebrities to promote their collections.

Industry Implications

  1. Fashion — Fashion brands can leverage the popularity of hyper-saturated spring campaigns to attract customers.
  2. Advertising — Opportunity for advertising agencies to create visually appealing campaigns for fashion brands.
  3. Marketing — Brands can utilize the influence of well-known models like Liya Kebede to market and promote their collections.
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