In today's world, it's easy to be a pessimist, but it's far easier to take an optimistic slant--especially with these innovations.
From guerrilla bookmarks to uplifting mirrors that get your day started off right, being optimistic has never been easier.
Implications - In a society where people are constantly on the go and working long hours, it has been noted that many people are not very happy. Advertisers can use this information to create ads that are upbeat and cheerful because brightening someone's day is something that they will remember and share with others. Created an uplifting ad or product can easily be done with the right choice of color and a bright smile.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 21%
Freshness 8%
