Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 288,288 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 389,734 cutting edge ideas.

Study: Cyberslacking is Positive

PopCap Break Report 2008

— May 27, 2008 — Pop Culture
Cyberslacking, a term Trend Hunter was introduced to a few months ago, has become a worldwide business issue that's lead to “e-break” bans in corporations around the world. This act of limiting employee access to the internet has led to a £4 billion (US$7.92 billion) annual loss for UK businesses.

PopCap Games published a report this week that said the financial loss is, ironically, due to a drop in productivity of the workers. The PopCap Break Report 2008 revealed giving employees 10 minutes of personal online free time during the work day resulted in better work; it decreases employee stress, allowing them to resume work refreshed and with a sharpened mind.

“The research shows that far from distracting employees from their work, e-breaks actually serve to increase staff efficiency and morale, benefitting UK businesses,” PopCap says.

70% of major UK companies prohibited their employees from cyberslacking on their MySpace and Facebook pages. Some companies where employees don't require use of the web banned internet access altogether.

“With work days becoming increasingly longer and work loads more demanding, UK bosses are introducing internet bans to help combat alleged productivity loss and inappropriate use of workplace resources,” says Dr Chamorro-Premuzic. “Yet bosses are missing a trick by introducing e-bans.

“The PopCap Break Report has revealed that allowing workers more freedom at the PC, can benefit the worker's morale levels, effectively boosting companies' profits. In addition to allowing their mind to switch off from their work worries, employers can foster a more trusting and enjoyable environment for workers.”

The report finds, which involved university-based psychology studies, revealed that on 10 minute e-break in the work day significantly boosts productivity.

The top five suggested e-breaks, as suggested by Dr Chamorro-Premuzic:

1. Puzzles and casual computer games

2. Social networking & personal emails

3. Online shopping

4. General browsing

5. Life admin

So, to anyone who is not self-employed, I recommend forwarding this to your boss. If you want to anonymously lobby your boss to take these e-breaks, check out http://www.popcapbreak.com.

And those who have employees? If it boosts your business, and it makes your employees happier, why not do a month trial?
2.2
Score
Popularity
Activity
Freshness