The average consumer has a hefty commute ahead of them in the morning, which is being soothed with on-the-go breakfasts that can easily be consumed in the car or on public transit. Now, the concept behind on-the-go breakfasts might sound like it's oriented towards fast food but it's actually quite the opposite; we're seeing everything from sandwiches to foods on a stick being adopted into the morning routine to make getting nutrition a more efficient process.
As we shift further away from sit down meals in the morning, on-the-go breakfasts are helping to effectively support this movement and also give nah sayers a few ideas to consider before thinking that convenience instantly equals a lesser than option.
SCORE
5.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 72%
Freshness 8%
