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Don Bidon's Fun Food Packaging Plays Around with Personality

 - Aug 27, 2014
References: & thedieline
The fun food packaging for Don Bidon is packed with personality, which comes from having a playful face for each product that's made up of different food items.

The packaging designed by Getbrand asks the question: "What personality inspires your breakfast?" Each food product has its own distinct identity, like an oatmeal packet featuring cheery berry features and a mint leaf mouth, or the chocolate spread, which has a face made up of chocolate bits and curls. Although the faces are subtle, their human qualities are emphasized with a speech bubble that calls their ability to speak to attention. Although there are a lot of characters to choose from, they're also easily distinguished by color and vivid product images on each tub, wrapper or packet.