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28 Custom Online Experiences

From Virtual Wedding Ceremonies to On-Demand Interactive Events

— April 22, 2015 — Tech
These custom online experiences range from web gaming communities to digital flagship boutiques that offer a bespoke clothing service. As consumers need for customization increases, retailers are focusing on personalized features and are saying goodbye to mass-produced goods.

Standouts from this list include an on-demand streaming service for interactive music and tech festival South by Southwest along with IKEA's recently introduced virtual wedding platform. While SXSW draws in countless visitors each year, those who can't attend the festival can now enjoy all it has to offer online. The SXSW streaming service features on-demand and experiential event coverage, giving users access to live music performances, keynotes and innovative product launches.

When it comes to IKEA's virtual wedding service, the lifestyle retailer borrows from the gaming community and lets users wed online with the help of a personalized avatar. The service offers custom venue and decor options and lets users hand-pick the virtual wedding party that will attend their commitment ceremony.
5.6
Score
Popularity
Activity
Freshness
28
Customizable Email Apps
Customizable Email Apps
The Airmail App Gives Users Complete Control Over Their Email
<
27
Customizable Guitar Platforms
Customizable Guitar Platforms
Fender is Allowing Consumers to Design Their Own Stratocaster Online
<
26
Image-Recognizing Platforms
Image-Recognizing Platforms
Clarifai Mixes Visual Recognition Technology & Artificial Intelligence
<
25
Customized Sports Apparel Apps
Customized Sports Apparel Apps
The New Nike App Lets Users Access Sports-Specific Product Tips
<
24
Machine Learning eCommerce Services
Machine Learning eCommerce Services
'DADI' Works to Help Better Personalize Content and More
<
23
Personalized Product Email Platforms
Personalized Product Email Platforms
Pushmarket Sends Custom Yet Automated Emails for E-Retailers
<
22
Customized Beer-Labeling Apps
Customized Beer-Labeling Apps
Laphroaig’s App Lets Drinkers Create "Opinionated" Whisky Labels
<
21
Social Travel Shops
Social Travel Shops
Conrad Hotels Lets Its Guests Make a Travel Booking Through Instagram
<
20
Virtual Baby Showers
Virtual Baby Showers
Shakira, Gerard Pique and UNICEF Team Up for a Facebook Celebration
<
19
Collaborative Microblogging Features
Collaborative Microblogging Features
The Tumblr App Lets Users Purchase, Pledge and Get Involved
<
18
Customizable Granola Mixes
Customizable Granola Mixes
This Brand Now Allows Customers to Create Custom Granola Blends
<
17
SMS-Based Virtual Assistants
SMS-Based Virtual Assistants
GoButler is an App Claiming to Help Users with Anything Legal
<
16
On-Demand Interactive Events
On-Demand Interactive Events
Roku's SXSW On Channel Lets Users Experience the Festival From Home
<
15
3D Shopping Simulators
3D Shopping Simulators
Visageo is a Fashion Shopping Platform That Visualizes Items in 3D
<
14
Trip-Planning Social Networks
Trip-Planning Social Networks
Yourope is a New Way to Plan Off-the-Beaten Path Travel Adventures
<
13
Size-Less Online Stores
Size-Less Online Stores
AbbeyPost Sells Fashions That Are Made to Measure for Every Unique Shape
<
12
Online Jewelry Consultations
Online Jewelry Consultations
Bauble Bar Pairs Its Web Shoppers with a Personal Stylist
<
11
Digital Flagship Boutiques
Digital Flagship Boutiques
The Newly Launched Lacoste Digital Boutique is Elegant and Pristine
<
10
Virtual Wedding Ceremonies
Virtual Wedding Ceremonies
The IKEA Online Wedding Lets You Plan and Hold Your Nuptials On the Web
<
9
Web Shopping Stylist Services
Web Shopping Stylist Services
ASOS Now Lets You Chat with an Online Personal Stylist for Free
<
8
Personalized Photo Cubes
Personalized Photo Cubes
These Customized Gift Boxes Offer a Personal Way to Give People Presents
<
7
Virtual Customer Service Reps
Virtual Customer Service Reps
This Artificial Intelligence Customer Service Tracks Emotions
<
6
Bespoke Dress Design Platforms
Bespoke Dress Design Platforms
Rose Athena's Custom Dress Creations Turn Consumers into Designers
<
5
Personalized Chip Bag Designs
Personalized Chip Bag Designs
The LAY’S Summer Days Campaign Let Consumers Personalize Their Chips
<
4
Pinboard Web Shops
Pinboard Web Shops
'Amazon Collections' is a Pinterest Look-Alike
<
3
Fantastical Scarf Webshops
Fantastical Scarf Webshops
Hermes' Creative Webshop Design Whimsically Organizes Products
<
2
Virtual Technology Shops
Virtual Technology Shops
Google's Virtual Shop Simulates its Branded Retail Space in London
<
1
Bespoke Bag Platforms
Bespoke Bag Platforms
The Kate Spade Saturday Website Lets Users Design Their Own Weekender Bag
<