Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Fender is Allowing Consumers to Design Their Own Stratocaster Online

 - Jun 16, 2016
References: intl.fender & acquiremag
Instrument retailer Fender is now allowing consumers to personalize their very own Stratocaster and other popular guitar models via an online platform so they can have their very own customizable guitar design. The site allows consumers to choose everything from the color of the body to the types of pickups used in the guitar's make. The customizing platform further adhere's to the brand's exclusivity product experience by allowing consumers to own a one-of-a-kind guitar that they coordinate themselves.

Fender offers the customizing service online through Shoppers can visit the site and begin by choosing one of Fender's most popular models including the Telecaster and Jazz Bass. From there colors, bridge styles, detailing, panels and more can all be hand selected. The instrument is made in less than a month and delivered to the consumer's doorstep.