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Top 30 Brand Activations in October

From VR Taco Promotions to Immersive Horror-Themed Aquariums

— October 29, 2016 — Marketing
As these October 2016 brand activations show, companies are seeking out fresh ways to bolster consumer interest. While pop-up shops are always an effective way to drive attention for a specific product, clothing line or company venture, many are opting for large scale events that draw out huge crowds instead.

In order to promote her new bedding line, Martha Stewart is joining with the Hudson's Bay in Toronto. Those who attend will have the chance to get a book signed by the celebrity homemaker, however they're only eligible if they spend $60 or more on her products first. In another celebrity case that's included in these October 2016 brand activations, Drake took to Instagram to tell his followers about the launch of his new gentlemen's club -- which he claims will spotlight female dancers in a way never before seen.
5.4
Score
Popularity
Activity
Freshness
30
Boozy Seafood Marathons
Boozy Seafood Marathons
Le Marathon du Medoc Feeds Racers On the Course With Oysters and Wine
<
29
Literacy-Promoting Shopping Events
Literacy-Promoting Shopping Events
This International Literacy Day Event Supports a Good Cause
<
28
Kid-Centric Museum Pop-Ups
Kid-Centric Museum Pop-Ups
The Interactive Exhibits at Mr. Men's 'Mini Museum' are "Child-Sized"
<
27
Cultural Pop-Up Events
Cultural Pop-Up Events
Ignite 150 Will Bring Surprise Events to Ottawa for Canada's 150th Birthday
<
26
Vegan Night Markets
Vegan Night Markets
Los Angeles is Set to Host Its First Ever All-Vegan Street Food Market
<
25
Virtual Pop-Up Shops
Virtual Pop-Up Shops
Quilted Norther's Online Pop-Up Can Be Experienced in VR
<
24
Celebrity Homemaker Events
Celebrity Homemaker Events
Martha Stewart and the Bay are Hosting a Launch for Her Bedding Line
<
23
Cyclist-Celebrating Events
Cyclist-Celebrating Events
Limerick is Celebrating World Car Free Day by Rewarding Those Who Cycle
<
22
Multicultural Campus Festivals
Multicultural Campus Festivals
This College Event is Inspired By the Hindu Festival Of Colors
<
21
High-Flying Culinary Events
High-Flying Culinary Events
Ottawa's 'Sky Lounge' Celebrates Canada's 150th Anniversary
<
20
Sandwich Crisp Pop-Ups
Sandwich Crisp Pop-Ups
Walkers' Serves Sandwich Clubs and Sandwich-Inspired Crisps
<
19
Socialite Sibling Pop-Ups
Socialite Sibling Pop-Ups
The Kendall + Kylie Pop-Up Shop Features the Fall 2016 Lineup
<
18
Branded Hot Dog Makers
Branded Hot Dog Makers
The Coca-Cola Pop-Up Hot Dog Toaster Cooks Everything at Once
<
17
Pop-Up Seawater Shops
Pop-Up Seawater Shops
'The Bottle' by RNLI Stocks Salt Water Drinks for Water Safety Awareness
<
16
Celebratory Beer Promotions
Celebratory Beer Promotions
Hopdoddy is Celebrating National Beer Lover's Day with Craft Brews
<
15
State Fair Food Pop-Ups
State Fair Food Pop-Ups
The State Fair Treats Pop-Up Will Bring Deep-fried Creations to the Masses
<
14
Rapper-Designed Gentlemen's Clubs
Rapper-Designed Gentlemen's Clubs
'The Ballet' by Drake Spotlights Female Dancers in a New Way
<
13
Hockey Fan Festivals
Hockey Fan Festivals
The World Cup of Hockey Fan Village Helps Fans Celebrate the Tournament
<
12
Pop-Up Aquarium Exhibits
Pop-Up Aquarium Exhibits
The 'Tetra Tranquility Tank' is an Installation in the London Underground
<
11
Horrific Aquarium Exhibitions
Horrific Aquarium Exhibitions
Tokyo's Sunshine Aquarium will Host a Ghoulish Event for Halloween
<
10
Pop-Up Waste Recycling Plants
Pop-Up Waste Recycling Plants
Watershed Materials Recycles Waste from Real Estate Excavation
<
9
Rapper-Themed Pop-Up Restaurants
Rapper-Themed Pop-Up Restaurants
Powamekka Cafe Memorializes Tupac Shakur with Food
<
8
Celebratory Crayon Bus Tours
Celebratory Crayon Bus Tours
Crayola's '100 Years of Colour' Bus Tour Entertained UK Kids
<
7
DIY Dining Pop-Ups
DIY Dining Pop-Ups
'The Dining Club' by IKEA Has Guests Prepare Their Own Meals
<
6
Branded Chocolate Museums
Branded Chocolate Museums
Tokyo's Kit Kat Museum Explores Confections from 1973 to Present
<
5
Movement-Sensing Pop-Ups
Movement-Sensing Pop-Ups
Kingsmen Projects Has Allowed Brands to Create More Informative Pop-Ups
<
4
Asian Beauty Product Tours
Asian Beauty Product Tours
The LANEIGE BB Cushion Was Promoted with Help from Young Influencers
<
3
VR Taco Promotions
VR Taco Promotions
Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
<
2
Collegiate Ball Pits
Collegiate Ball Pits
Kijiji Launched a Ball Pit for Adults at Toronto Frosh Week
<
1
Board Game Pop-Up Hotels
Board Game Pop-Up Hotels
The McDonald's Monopoly Hotel Publicity Campaign Brings the Game to Life
<