The city of Limerick, Ireland, is celebrating World Car Free Day by recognizing those who cycle around the city. With a growing number of consumers adopting a more sustainable commute, this event helps to shine the spotlight on cycling as a viable option.
On World Car Free Day 2016, Limerick will be hosting a special celebration of cyclists. The event is part of a joint partnership between the Limerick City County Council, the National Transport Authority and Coca-Cola Zero and it will consist of pop-up cycle cafes at locations across the city. At these cafes, cyclists will be able to ride right up and enjoy complimentary sandwiches, pastries and refreshments without ever getting off their bike. They will also have an opportunity to enter into a draw for a chance to win one of two new bikes so they can continue to choose cycling over driving.
Why This Trend Is Growing
- Sustainable Commute
- Recognizing and rewarding cyclists encourages the adoption of a more sustainable commute.
- Cycling Awareness
- Events like pop-up cycle cafes raise awareness about the benefits of cycling as a viable transportation option.
- Promoting Healthy Lifestyle
- By celebrating cyclists, this event promotes a healthy lifestyle and physical activity.
Industries Being Reshaped
- Transportation
- Transportation companies can promote cycling as an alternative option and offer incentives to increase ridership.
- Food and Beverage
- Cafes and restaurants can collaborate with cycling events to offer discounts or complimentary items for cyclists.
- Fitness and Sports
- Fitness and sports brands can sponsor cycling events and offer rewards to encourage participation.
