From Muscular Cosmetic Campaigns to Batty Book Organizers

 - Jan 3, 2013
Considering this week saw the first few days of 2013, the microtrends seen within this time were festive and showed promise for this new year. This week was all about playing with common perception, with pieces like the Cat Transit System, which toys with the idea of pet play, and the MAC Strength campaign, which challenges common gender roles. In general, animals and pet personification were popular this week -- who could ever forget the adorable festive pet portraits?

It also seems today's consumer is craving a hint of darkness. Topping off this week's hottest finds are the batman bookshelves combining the dark side of nerdiness with modern design, lifelike taxidermy tables and opulent supernatural nightclubs that satisfy your cravings for sophistication and spookiness simultaneously.

This was indeed an interesting week at Trend Hunter, but if you're looking for a more in-depth look at our trends and the patterns they signify, check out our Trend Reports.