This Infographic Paints a Portrait of the Typical Mac User
Jonathon Brown — December 29, 2012 — Business
References: bluestacks & infographicsarchive
Who is the typical mac user? Apple is one of the biggest companies on the planet. Its devices have changed the way people get information and entertainment as well as how we communicate and many people who own one Apple product own several others, but who is the typical mac user?
Is it teenagers drowning in music coming from their iPod? Is it businessmen firing away emails from their laptop? Is it soccer moms scheduling their week on their iPad?
This infographic attempts to give some insight into the typical mac user, specifically the typical female mac user.
For instance, 38% of female mac users have black hair and 27% have long hair. The highest percentage of female mac users are located in North America and Europe. And 52% of female mac users wear t-shirts.
Is it teenagers drowning in music coming from their iPod? Is it businessmen firing away emails from their laptop? Is it soccer moms scheduling their week on their iPad?
This infographic attempts to give some insight into the typical mac user, specifically the typical female mac user.
For instance, 38% of female mac users have black hair and 27% have long hair. The highest percentage of female mac users are located in North America and Europe. And 52% of female mac users wear t-shirts.
Trend Themes
1. Rise of Apple Products - Opportunity for businesses to develop innovative accessories, apps, and services specifically tailored for Apple users.
2. User Demographic Analysis - Companies can leverage user demographic data to refine their marketing strategies and target specific customer segments more effectively.
3. Female Mac User Insights - Businesses can capitalize on the preferences and behaviors of female Mac users to create products and experiences that cater to their needs.
Industry Implications
1. Consumer Electronics - Innovative companies in the consumer electronics industry can create unique and stylish accessories for Apple devices, catering to the preferences of Mac users.
2. Marketing and Advertising - Marketing and advertising agencies can utilize user demographic data to develop targeted campaigns that resonate with specific customer segments, including Mac users.
3. Fashion and Apparel - Fashion and apparel brands can design Mac-related merchandise like t-shirts and accessories, tapping into the preferences of female Mac users.
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