Show Your Inner Power with the MAC Strength Collection

 - Dec 28, 2012
References: maccosmetics & temptalia
Show a stronger and more bold side to you with the MAC Strength Collection.

Choosing a model whose physique resembles the strength of Popeyes, the campaign demonstrates that a women's strength can either come from internal, external or both. This line of cosmetics allows you to express your inner power with its bold and stand-out lipstick colors. From Party Parrot Lipstick to Strong Woman Lipstick, each woman can find their own color to match their distinct personality. Moreover, the MAC Strength Collection encourages women to flex their femininity with the fearlessness and elegance that all women inherently possess. If anything, this campaign is an interesting take that deviates away from the normal ultra feminine ones we are used to seeing from the company.

The campaign allows women to proudly show their power through a beautiful range of bold colors.