Plaid shirts, Combat boots, slouchy backpacks and messy hairstyles are all back in style—even trend-setting celebrities like Megan Fox are adopting the look—part of the modern grunge movement that is picking up where the 90s left off.
Click through the slideshow to see a cluster of innovations that examine a few of the different ways modern grunge is staking its claim in the fashion world today.
Implications - Female shoppers are looking to make a statement with their style choices. Edgy fashions are becoming more popular than ultra-feminine ones because of their unconventional aesthetic. Designers could hone in on this desire for darker aesthetics to attract even more buyers.
SCORE
6.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 99%
Activity 94%
Freshness 8%
