Ariel from the Little Mermaid is one of many mermaid inspirations. This peculiar princess once sang about her longing to be human, but these aquatic-inspired pieces from past few months are proof that humans are equally fascinated by her fantastical kind.
From innovative aquatic restaurants to a fishy fashion craze on a grand scale, Mermaid inspirations are riding a wave of popularity that seems only to be gathering momentum.
Implications - As society moves towards equality each day, female shoppers are looking for ways to get in touch with their sensuality. Products featuring a sultry aesthetic are appealing to women who want their femininity to shine through. Companies looking to increase their appeal could focus on this desire for more sexuality in women's pieces.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
