Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Move Over Vampires, the Mermaids are Coming

 - Jan 16, 2011   Updated: Jul 7 2011
Ariel from the Little Mermaid is one of many mermaid inspirations. This peculiar princess once sang about her longing to be human, but these aquatic-inspired pieces from past few months are proof that humans are equally fascinated by her fantastical kind.

From innovative aquatic restaurants to a fishy fashion craze on a grand scale, Mermaid inspirations are riding a wave of popularity that seems only to be gathering momentum.

Implications - As society moves towards equality each day, female shoppers are looking for ways to get in touch with their sensuality. Products featuring a sultry aesthetic are appealing to women who want their femininity to shine through. Companies looking to increase their appeal could focus on this desire for more sexuality in women's pieces.