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48 Jay-Z and Kanye West Innovations

From Watch the Throne to Autobiography Releases

— August 9, 2011 — Pop Culture
Okay, unless you've been living under a rock, you know the the latest of Jay-Z and Kanye West innovations, "Watch the Throne," just dropped on iTunes. But do not let the heavily layered beats, grandiose high-art and fashion references, and quintessential verses fool you, this isn't Jay-Z and Kanye West at their best.

That's right. The best Jay-Z and Kanye West innovations find the two rap/pop superstars working their creativity outside of the booth and in the corporate offices. Both Jay-Z and Kanye West are celebrated for their innovations in the corporate world. Jay-Z spent three years as President of Def Jam records, overseeing the successes of artists as diverse as Fall Out Boy and Ne-Yo.

Kanye West's innovations are equally as impressive. His record label GOOD Music is home to rising stars Big Sean, and CyHi Da Prynce, as well as established stars like Kid Cudi, Mos Def, and Common.

So do yourself a favor, stop watching the throne for a moment and see some other Jay-Z and Kanye West innovations that make this album partnership a little more special.
4.7
Score
Popularity
Activity
Freshness
47
Touchy Twitter Parodies
Touchy Twitter Parodies
Josh Grobin Spoofs Kanye West With ‘Tweet Album'
<
46
Decadent Music Collab Covers
Decadent Music Collab Covers
Kanye West and Jay-Z Preview the Watch The Throne Album Cover
<
45
Rapper Inspiration Sites
Rapper Inspiration Sites
The Jay-Z Life and Times Portal Focuses on the Good Things in Life
<
44
Incredible Mogul Marketing
Incredible Mogul Marketing
The Jay-Z 'Decoded' Case Study Analyzes the Genius Advertising Campaign
<
43
Rapper Search Engine Games
Rapper Search Engine Games
The Decode Jay-Z Game Tests a Player's Knowledge of Hova with Bing
<
42
Celebratory Skater Shoes
Celebratory Skater Shoes
The Supra 'Dirty Harry' Celebrates the Films 40th Anniversary
<
41
Literary Hova Hunts
Literary Hova Hunts
Hidden Messages are Placed for the Release of Jay-Z 'Decoded'
<
40
Inspiring Hip-Hop Narratives
Inspiring Hip-Hop Narratives
Jay-Z 'Rap is Poetry' Provides an Enlightening Insight to Music
<
39
Condiment Celebrity Creations
Condiment Celebrity Creations
Bashir Sultani's 'Art With Salt' Paints Some Realistic Portraits
<
38
Bejeweled Celebrity Grins
Bejeweled Celebrity Grins
Kanye West Diamond Smile Makes His Star Qualities Sparkle
<
37
Hip-Hop Studio Narratives
Hip-Hop Studio Narratives
The Watch The Thrones Documentary Gives Fans a Sneak Peek
<
36
Head-To-Toe Leopard Print
Head-To-Toe Leopard Print
Heidi Klum's Leopard Extravaganza Turns Heads
<
35
Jay-Z Performs 7 Concerts in 7 Cities in 1 Day
Jay-Z Performs 7 Concerts in 7 Cities in 1 Day
<
34
Hip-Hop Studio Memoirs
Hip-Hop Studio Memoirs
'Watch the Throne' Session Photos Get Fans Amped up for the Album
<
33
Electro Singing Rebellions
Electro Singing Rebellions
Jay-Z Releases 'Death of Autotune'
<
32
Vintage Champagne Cellars
Vintage Champagne Cellars
Cattier in Chigny-Les-Roses, France is Elegant
<
31
Sartorial Street Books
Sartorial Street Books
The Infamous Savile Row Bespoke Association of Tailoring Releases a Book
<
30
Audioscopic Innovation
Audioscopic Innovation
Sprint Firsts in Musical Technology
<
29
Hip-Hop Perfumers
Hip-Hop Perfumers
Jay-Z to Make New Fragrance for Rihanna and Kanye West
<
28
Reality Stars as Rappers
Reality Stars as Rappers
Spencer Pratt of 'The Hills' to Release Full-Length Rap Album
<
27
Reebok Reinvents Pop Culture Style
Reebok Reinvents Pop Culture Style
<
26
Rapping Darth Vaders
Rapping Darth Vaders
The College Humor 'Galactic Empire State of Mind' Music Video
<
25
Death of the Dollar
Death of the Dollar
Jay-Z Flashing Euros a Sign of Recession
<
24
Jay-Z to Push a Different Type of Coke
Jay-Z to Push a Different Type of Coke
Cherry Coke
<
23
Sneak Peek Ad Campaigns
Sneak Peek Ad Campaigns
Jay-Z Rhapsody Ad Takes Us Behind the Scenes of a Photo Shoot
<
22
Supersized Gold Chains
Supersized Gold Chains
Kanye West 2010 BET Awards Performance Marks his Return to the Spotlight
<
21
Rap Stars as Brand Directors
Rap Stars as Brand Directors
Jay-Z Responsible for Making Bud Select Cool
<
20
Recycled Street Sign Art
Recycled Street Sign Art
The Signtologist Creates Unique Artworks from Unwanted Signs
<
19
All-Black Kicks
All-Black Kicks
The Nike Zoom Kobe V Blackout Sneakers Are Undercover Badass
<
18
Reality TV Feuds
Reality TV Feuds
The Hills Stars Photoshopped Together In Promo Pics
<
17
Credit Crunched Rappers
Credit Crunched Rappers
Jay-Z's Luxury Building Plans Fall on Jammed Ears
<
16
Macabre Rapper Music Vids
Macabre Rapper Music Vids
The Kanye West Monster Video Adds Visuals to a Diabolical Track
<
15
Hip-Hop Humanimals
Hip-Hop Humanimals
Kenneth Shinabery Depicts Jay-Z and 50 Cent as Animals
<
14
Celebs As Paparazzi
Celebs As Paparazzi
Lenny Kravitz Snaps His Famous Friends for Vogue
<
13
Peculiar Musician Photography
Peculiar Musician Photography
Dean Chalkley Shows a Strange Sense of Humor in His Work
<
12
Hova-Branded Kicks
Hova-Branded Kicks
The Nike Air Force 1 and Jay-Z 'All Black Everything' Collection
<
11
Celebrity Fashion Car Show
Celebrity Fashion Car Show
The GM Style Event at NAIAS
<
10
Hova-Branded Headphones
Hova-Branded Headphones
The Skullcandy Roc Nation Aviator Teams Up with Jay-Z
<
9
BlackBerry Photoblogs
BlackBerry Photoblogs
The James Gardner 'Subversive Glamour' Website Has the In
<
8
Vibrant Pop Art Portraits
Vibrant Pop Art Portraits
From New York to Sydney, Artists Craig and Karl Create Whimsical Pieces
<
7
Technicolor Pop Culture Prints
Technicolor Pop Culture Prints
Christian San Jose Depicts Super Celebs in Vivid Colors
<
6
Rock & Roll Photography
Rock & Roll Photography
Jane Stockdale's Portraits Include Iggy Pop, Jay-Z, Peaches
<
5
Playful Celeb T-Shirts
Playful Celeb T-Shirts
Hype Means Nothing Tees Make us Believe the Hype
<
4
Scalp-Licking Rappers
Scalp-Licking Rappers
The Naughty Kanye West Amber Rose Terry Richardson Photos
<
3
Iconic Superstar Illustrations
Iconic Superstar Illustrations
Mr. Burt Recreates Kanye West and his Outfit From Coachella 2011
<
2
Hip Hop-Style Photography
Hip Hop-Style Photography
Armen Djerrahian Captures a Badass Lifestyle
<
1
Iconic Eyewear Art
Iconic Eyewear Art
The Moxy Creative 'Framework' Posters Celebrates Famous Frames
<