It's not the first time I've seen an artist use salt as a medium, but these 'Art With Salt' Youtube videos by Bashir Sultani are the first to film an entire series based on the craft and feature famous celebrities as muses.
Bashir Sultani is a Toronto-based artist and some of the famous celebrities already featured in his 'Art With Salt' series include Al Pacino, Johnny Depp, Tupac, Drake, Kanye West, and even Lady Gaga. I wonder if someone else in the YouTube universe will start a similar series using pepper.
Implications - Many consumers are utilizing YouTube as a platform to disseminate their work across the Internet, and a lot of them are garnering mass attention. Corporations can also utilize Youtube to distribute advertising campaigns. The campaigns would still spread to appropriate venues and it can potentially save the company lots of money.