One of New York's most celebrated advertising award ceremonies, the One Show, has released a comprehensive video entitled the Jay-Z 'Decoded' Case Study, to commemorate the success of one of the modern history's most detailed and effective marketing campaigns.
Created in partnership with Droga5 -- an independent advertising agency based in New York City -- the campaign saw each page of Jay-Z's 320-page 'Decoded' autobiography released in unusual places (on plates in the famed Spotted Pig restaurant in New York, on custom Gucci jackets at the Guuci store in New York, on bus station ads in Glastonbury, UK), allowing the story on each page to dictate their location.
The Jay-Z 'Decoded' Case Study also delves into the unmatched success of the advertising campaign. Bing reached the top ten most visited websites for the first time in history, 'Decoded' sat on the best seller's list for 19 straight weeks, and the success of the Jay-Z 'Decoded' advertising campaign was covered by press all over the world. View the video to see what the hype is about.