What do Johnny Depp, Kanye West, Gandhi and Andy Warhol all have in common? If you said, "A signature pair of glasses," then you would be absolutely right. For an artistic interpretation of their famous frames, check out the Moxy Creative 'Framework' posters.
The series of Moxy Creative 'Frameworks' posters highlights the iconic eyewear of some very recognizable people. There is even a piece that features the frames of 24 famous four-eyed celebrities.
Implications - Iconic celebrity images are a smart way to integrate pop culture references into a product, thus making it accessible to today's modern audience. Familiarizing customers with a product by associating it with a well-known figure makes consumers feel connected to an item that they may not necessarily be familiar with.
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