Jay-Z is now the brand director responsible for making Bud Select cool.
Read the Fresh Press Release, "Anheuser-Busch and Shawn "JAY-Z" Carter are joining forces; Carter will collaborate with Anheuser-Busch as co-brand director for Budweiser Select. This association brings together the nation's No. 1 brewer and entrepreneurial urban icon to collaborate on strategic marketing programs and creative ad development."
Implications - The idea behind the featured trend is a smart move for businesses. Since Jay-Z is a musical icon who has millions of fans worldwide, it would be easy for him to sell practically anything that he endorses. Brands that are able to use celebs to promote their products often do extremely well because of the large fan base celebrities already have.