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19 Examples of Elderly Advertising

From Zombie Grannies to Bad Ass Granpa Ads

— January 30, 2013 — Life-Stages
There’s something so appealing about elderly advertising, isn’t there? Much of it has to do with the way society portrays elderly people. If you notice in most movies and commercials featuring people of an advanced age, they are very often portrayed as child-like or over the top crazy.

For some reason, once people get to be seniors, they aren’t portrayed as wise, weathered or capable very often. However, at least one ad here flips the script and turns an old man into a bad ass punk with some intimidating appeal. This particular piece of elderly advertising comes from the Shell Mastercard.

Things go right back to normal though when you get to the Fidelity 401K Plan, as it shows an elderly man with massively exaggerated glasses on.
5
Score
Popularity
Activity
Freshness
19
Heart-Melting Holiday Campaigns
Heart-Melting Holiday Campaigns
The Vodafone Christmas Commercial is Sweet & Thoughtful
<
18
Clock-Collecting Travel Ads
Clock-Collecting Travel Ads
This Switzerland Tourism Ad Contains No Dialogue, but a Clear Message
<
17
Geriatric Radio Rappers
Geriatric Radio Rappers
The AS&S Enkelschreck Campaign Features a Senior With Serious Swagger
<
16
Non-Coddling Ads
Non-Coddling Ads
The Phoenix Portfolio Night Campaign is Constructively Truthful
<
15
Apparel Brand House Parties
Apparel Brand House Parties
Tommy Hilfiger 'Holiday Par-tay' Campaign is Wild & Fun
<
14
Extreme Zombie Grannies
Extreme Zombie Grannies
Hilarious Zonajobs Commercial Shows Tough Grandma Being Repeatedly Killed
<
13
Liquor-Loving Grandma Ads
Liquor-Loving Grandma Ads
The Aldi Tea Commercial by McCann Erickson Shows a Feisty Side to Nana
<
12
Elderly Innuendo Advertisements
Elderly Innuendo Advertisements
The Crosby's 'Bake it Like Grandma' Campaign Serves Up Shock
<
11
Grumpy Grandma Car Ads
Grumpy Grandma Car Ads
The Saatchi & Saatchi Puerto Rico Toyota Commercial is Long-Lasting
<
10
Color-Changing Covers
Color-Changing Covers
The 'Spread the Warmth' Campaign Magazine Cover Changes Hue with Touch
<
9
Heaven-Entering Grandparent Ads
Heaven-Entering Grandparent Ads
The Retro Boutique Campaign Asks for "Clothes Left Behind"
<
8
Glamorized Granny Galore Commercials
Glamorized Granny Galore Commercials
Ethel's Brew Advertises Its Beer with Surprising Humor
<
7
Wrap-Around Car Ads
Wrap-Around Car Ads
The May 2011 Ford Lobo Print Ads are Head-Turning
<
6
Early Retirement Ads
Early Retirement Ads
The SA Lotteries X Lotto Campaign Focuses on an Easy Life
<
5
Badass Average Joe Ads
Badass Average Joe Ads
Shell Mastercard Campaign by TBWA Shows the Safe Side
<
4
Angry Grandmother Ads
Angry Grandmother Ads
The Atheons Hummus Ads by Droga5 Portray a Furious Greek Grandma
<
3
Sensualized Senior Commercials
Sensualized Senior Commercials
EqualPayday Looks to "Close the Wage Gap" With Their Ad
<
2
Unsuitable Elderly Employment Ads
Unsuitable Elderly Employment Ads
Job.ru 'Oldies' Ads Remind You that Time is Ticking
<
1
Oversized Spectacles Advertising
Oversized Spectacles Advertising
This Fidelity 401K Plan Campaign Shows You a Big Future
<