When it comes to gift-giving, if the thought of wrapping an item that came off of a shelf holding rows of identical products is uninspiring, opt for customizable gifts instead. These creative DIY crafts and products that can be personalized make it easy for either a gifter or a recipient to put a special touch on an object.
To aid consumers in the customization process, this year, brands like eos and Oreo have really gone above and beyond when it comes to personalization. Oreo's festive holiday packaging can be completely customized, while eos is now selling three-packs of lip balms that come with decorative ornamentation.
3D printing has also been a huge help in bridging the gap between a retailer's need to productionize and a consumer's desire to personalize.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
