Colorful Customizable Lamps

This Collection of "Alphabeta" Lamps Comes in Several Combinations

Venetian designer Luca Nichetto teamed together with online design shop Hem to create the 'Alphabeta' line of customizable lamps.

These easy-to-assemble lamps come in eight different lamp shade shapes, each with a specific color. When considering that that the collection offers 24 different shapes in total, the lamps are therefore available in 10 billion different combinations -- top and bottom shades that are combined with four different bulb holding pendants. It is for this reason that Nichetto and Hem are boldly calling the 'Alphabeta' the world's first online customizable lamp.

The pendants also allow for bi-directional lighting both above and below the lamp. Finally, the lamp shades are made from hand-spun steel, crafted in Venice for a smooth top-quality finished product.

Customizable Home Lighting
Nichetto and Hem's 'Alphabeta' line of customizable lamps opens up a new market for home lighting that can be tailored to the end-user's needs.
Online Configurable Designs
Configurable lamps like the 'Alphabeta' represent a shift towards user-centric design by allowing the end-user to create the product to their own specifications.
Modular Lighting Units
Modular lighting units like the 'Alphabeta' provide a cost-effective and flexible solution to lighting design in residential and commercial spaces.

Industries Being Reshaped

Interior Design
Companies that offer customizable configurable lamps can differentiate themselves in the furniture and home decor markets.
Online Retail
Online retailers in the lighting industry can benefit from offering configurable lamps, which provides customers a sense of agency in the buying process.
Lighting Manufacturing
Companies that design and produce modular lighting systems have an opportunity to take advantage of the flexibility and customization that they offer.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 56%
Freshness 8%

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