Converse is certainly a mainstay of footwear in North America. Starting out as a basketball shoe, the brand has transformed itself into pop culture royalty. Moms, tweens and celebs alike obsess over Converse, so check out this cluster of Converse kicks, from reality TV-inspired sneakers to mesh "Chucks."
Implications - One reason why Converse has been a company that has stood the test of time is because they are never afraid to constantly be reinventing themselves. Instead of allowing themselves to be bogged down in one design for too long, they are continually on the move and constantly innovating. By refusing to settle down, they make sure that their customers are able to constantly find something new to purchase from them.
SCORE
4.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 57%
Freshness 8%
