The three wisemen brought gifts of gold, frankincense, and myrrh: oh, look! Shiny shoes!
The new three wise marketing men, Adidas, Nike and Converse, have rolled out some sparkly and colorful kicks for the upcoming Spring season. And I threw in a pair of boots just to remind us we have a long way to go until Spring.
Implications - It's definitely a smart move for companies to remember that added aesthetic flair to items, even those that are ostensibly about function and comfort, is a definite recipe for success. Hip hop and rap culture often celebrate luxury, status and wealth, and these playfully opulent shoes definitely represent the advantages of tapping into that cultural phenomenon. Businesses looking to reach a similar target market as those who idolize this culture would do well to take note.