It is always a challenge to try and improve on or at least, freshen up a classic brand like Converse. They have been around for years and have had such enormous success that trying to come up with a new exciting campaign for them seems like a monumental task. Well Andre Britz has not only taken on that challenge, but conquered it. The brand has successfully been rejuvenated thanks to the Andre Britz Converse Campaign.
Using the successful formula of creative freedom and individuality the Andre Britz Converse Campaign targets more a lifestyle than an actual product. And now I have the sudden need to go buy a pair of Chucks.